Marketing Fundamentals - What I learned and will use in marketing.

Assignment Overview:

The marketing function includes a very comprehensive set of activities to help an organization better understand their customers, operating environment, and how to position themselves for success in the future. Organization success is defined as continuing to operate into the future. There are four questions that you need to answer for this final assignment. The first three questions must be submitted in the written paper. The final question is the focus of your video:

1. Describe the marketing planning process. What are the main steps and in what order should they be completed? Please explain if you agree with this order of completion.

2. What do you see as the most important P of the marketing 4P's? Please explain why.

3. What did you learn about the relevance of the 4P's in creating a marketing plan?

4. Describe one major concept from the marketing planning process that you will apply in your next job and explain your rationale.