Question: Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of

Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the company

s product to make and then may tell logistics when to ship it

.

Accordingly, marketing influences business practices and it may also have wider influence on society.

Assess the importance of marketing to society.

Evaluate how marketing has changed society.

Analyze how marketing has impacted today

s lifestyle.

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