marketing help needed. please answer both questions correctly and explain. appreciate the help. ty

[Blair) Blair Waldorf design has 40% market share and a 40% share of voice in the clothing industry. Research showed that the industry's total marketing effort is $6 million, and Waldorf's gross margin is $6,842,000. What is the short-term gain or loss for Waldorf design if it successfully increases its market share by 2 points by investing in the recommended additional share of voice? O $162,210 gain O $742,100 gain O $222,100 gain 0 $171,050 gain O $60,000 loss [BigLots] Gigi is the manager of the Biglots store in Tampa, Florida. She wants to compare her stockturn rate to other BigLots locations. She has $500K of total sales. The beginning inventory for the store is $23K, the ending inventory is $37K and the cost of goods sold is $210K. BigLot's stockturn rate is: 8.3 turns per year 0 2.4 turns per year O 9.1 turns per year 5.7 turns per year O 7.0 turns per year