Question: Marketing is a management function that has not necessarily been performed with respect to population needs or population health. Traditional marketing is based on market

Marketing is a management function that has not necessarily been performed with respect to population needs or population health. Traditional marketing is based on market surveys and focus groups, without a direct connection to population health information. Epidemiology is a natural bridge between traditional marketing practices and population health. Discuss the role of epidemiology in marketing and analyze the new role of marketing in designing health care for populations?

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