Question: Marketing is expensive! A 3 0 - second spot during the Super Bowl can cost more than $ 3 million and sponsoring one car during
Marketing is expensive! A second spot during the Super Bowl can cost more than $ million and sponsoring one car during a single NASCAR race costs about $ Select a publicly traded company and research how much was spent on marketing activities in the most recent year of available data. What percentage of sales does marketing expenditures represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of no less than
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