Question: Product: Chips Ahoy Develop a Market Positioning Map and a Positioning Statement, which includes a New Tag Line. Develop a Market Positioning Map (See pg.

Product: Chips Ahoy

  1. Develop a Market Positioning Map and a Positioning Statement, which includes a New Tag Line.
    1. Develop a Market Positioning Map (See pg. 206) using 2 dimensions that you think are important to your target market and including at least 3 other competitors.
    2. Create a Positioning Statement (See example in pg. 212)
    3. Develop a New Tagline for your product that clearly communicates the brand message. The short description should act as a catchphrase of the brand and builds brand personality which, in turn, helps in setting the positioning of the brand in the market.
  2. Positioning Map Insert your Axis labels: Your brand and three competitors

b) Positioning Statement: Be clear and follow the format in the textbook

c) Tagline: Make sure it relates to the positioning statement

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