Question: Marketing management must make four important decisions when developing an advertising program. Choose the correct option with correct sequence: a . Objective setting, budget decision,

Marketing management must make four important decisions when developing an advertising program. Choose the correct option with correct sequence:
a.
Objective setting, budget decision, advertising evaluation, message and media decisions
b.
Objective setting, budget decision, message and media decisions, advertising evaluation
c.
Objective setting, advertising evaluation, budget decision, message and media decisions
d.
Objective setting, message and media decisions, budget decision, advertising evaluation

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