Question: Marketing managers in a product development firm routinely create gap maps representing the position of their company's product vis - - vis competitive offerings. The

Marketing managers in a product development firm routinely create "gap maps" representing the position of their company's product vis

- -

vis competitive offerings. The marketing managers use their own subject matter knowledge and make judgment calls based on prior experience and expertise. This is an example of a

(

)_____

gap map.

AR perceptual

determinant

OS perceptual

experiential

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