Question: Marketing managers in a product development firm routinely create gap maps representing the position of their company's product vis - - vis competitive offerings. The

Marketing managers in a product development firm routinely create "gap maps" representing the position of their company's product vis--vis competitive offerings. The marketing managers use their subject matter knowtedge and make judgment calls based on prior experience and expertise. This is an example of a(n) gap map.
AR perceptual
determinant
OS perceptual
experiential
Marketing managers in a product development firm routinely create "gap maps"

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