Marketing managers must be aware of the surrounding environment when making marketing-mix decisions. The factors include political, technological, social, competitive, and economic. At the center of these factors is the customer. These factors can affect a company's ability to build and maintain relationships with their business and consumer markets.

Review the five factors affecting the marketing environment and match the ten (10) elements with the appropriate factor. Each factor should have two elements.

Answer rating: 100% (QA)

1 Social factors influence consumer behavior substantially These are the effects of people or groups ... View the full answer