Question: Marketing managers should use generalizations about generations as a starting point only. All marketing decisions should be based on characteristics of the different Generations. Marketing

Marketing managers should use generalizations about generations as a starting point only.
All marketing decisions should be based on characteristics of the different Generations.
Marketing managers should only use generational generalizations when it comes to decisions about technology.
Marketing managers should craft strategies solely using generational generalizations about their target market.
Marketing managers should ignore generational generalizations.

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