Question: When developing a strategy, how should marketing managers use information on trends and patterns about the different generations, including Baby Boomers, Generation X , and

When developing a strategy, how should marketing managers use information on trends and patterns about the different generations, including Baby Boomers, Generation X

,

and Millennials?

Multiple Choice

All marketing decisions should be based on characteristics of the different Generations.

Marketing managers should use generalizations about generations as a starting point only.

Marketing managers should only use generational generalizations when it comes to decisions about technology.

Marketing managers should craft strategies solely using generational generalizations about their target market.

Marketing managers should ignore generational generalizations.

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