Marketing organizations use branding as a means of identifying products and developing an image. Branding strategies involve decisions on the brand name and logo$,$ the package design, and the product design if it is a durable product. Core decisions in these areas affect marketing decisions on price, marketing communications, and distribution.  

The benefits of branding are that good branding can effectively communicate the point of difference or unique selling proposition $($USP$)$ and highlight the distinctive value added. It also enables the marketer to create and develop an image for the brand. Consistent branding drives consumer loyalty.

Purpose:

Students will develop a personal lifestyle brand that attempts to embody their values, aspirations, interests, attitudes, or opinions. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of contributing to the definition of the consumer's way of life.

Instructions:

$1.$ Describe your lifestyle encompassing your personality traits, tastes, values, aspirations, interests, attitudes or opinions then decide what kind of lifestyle you want to sell and which product you want to associate that lifestyle to$.$

For example, I am an active and competitive person. These are the activities that I do every day...... I associate my active lifestyle to a pair of runners because......

$2.$ Decide on a brand identity. Create a name, logo$,$ slogan and visual identity that clearly represents the lifestyle you are projecting to your target customers. Be creative, use shapes$/$colors and define its meaning.

$3.$ Most lifestyle buying decisions are rarely logical because consumers view their purchases as an extension of who they are and what they believe in$.$ For example, Nike doesnt exclusively market itself to accomplished athletes. Instead, the company encourages everyone to believe that, with its help, their customers can all be successful in their health and fitness goals. Define what your customers aspirations are.

$4.$ Which competitors are you facing? How does your brand vary from those companies? Are some brand names more effective than others? Give at least two competitors$/$brands$,$ if any.

$5.$ Visit a store $($brick$-$and$-$mortar or online$)$ and assess the attention$-$getting capabilities of those existing brands in the same product category. Assess the effectiveness or ineffectiveness of the competing packages. Do the brand leaders have better package designs?

PART I$1$: SOCIAL MEDIA MARKETING INFLUENCERS

When you go shopping, you most likely go through the same process as many other consumers, though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchasefor either rational or emotional reasonsand then you look back at what you bought, and determine whether youre pleased with it$.$

Even if you arent aware of this process, you should know that most companies are, and they use this information to develop their marketing plans. They also use this information to determine why some customers develop product loyalty while others do not.

When you go shopping, you most likely go through the same process as many other consumers, though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchasefor either rational or emotional reasonsand then you look back at what you bought, and determine whether youre pleased with it$.$

Even if you arent aware of this process, you should know that most companies are, and they use this information to develop their marketing plans. They also use this information to determine why some customers develop product loyalty while others do no

When you go shopping, you most likely go through the same process as many other consumers, though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchasefor either rational or emotional reasonsand then you look back at what you bought, and determine whether youre pleased with it$.$

Even if you arent aware of this process, you should know that most companies are, and they use this information to develop their marketing plans. They also use this information to determine why some customers develop product loyalty while others do not.