$.$ Marketing Plan $(9$ Marks$)$

a$.$ Market Research$-$ Why?

b$.$ Market Research$-$ How? Primary or Secondary Data?

c$.$ In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on$,$ of the all$$important sales projection.

Product

$$ Describe the most important features. What is special about it$?$

$$ Describe the benefits. That is$,$ what will the product do for the customer?

Customer

$$ Identify your targeted customers, their demographics

Competition

$$ What products and companies will compete with you?

$$ How will your products or services compare with the competition?

Strategy

$$ Outline a marketing Strategy.

Promotion

$$ How will you promote your Product?

$$ What will be your promotional budget?

Distribution Channels

How do you sell your products or services?$$