The Twilight Company is, a start-up company, has contemplated an opportunity with the Baby Boomer generation entering the retirement stage of their lives. As this generation has paved the way for many new businesses over the years, Twilight believes there is yet another opportunity to serve this generation. The service would be a consulting service providing information for active seniors, 55-plus, partial assistance, and full care. This service would involve not only housing but also a host of information related to enjoying this period of their lives. Twilight would like to build a profitable business model that is able to serve these customers.
Marketing Plan: Company Overview and Market Research Overview of Company Market Research Strategies Analyzing Macro-environment-PEST Analysis In this section of the Marketing Plan, marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer.
Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.