Marketing Plan Analysis and Presentation: Part 2 Research Template

the company is PepsiCo

ND GRAND CANYON UNIVERSITY G Marketing Plan Analysis and Presentation: Part 2 - Research Template Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the "Research Summary" section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs. Information to be Research Findings Resource Citation Information Researched Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions Describe how the company differentiates its product and positions its brand, Describe a consumer buying behavior model for this company and brand. Describe the product mix. Describe the product lines. Describe the service processes. 2019. Grand Canyon University. All Rights Reserved. ND GRAND CANYON UNIVERSITY G Marketing Plan Analysis and Presentation: Part 2 - Research Template Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the "Research Summary" section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs. Information to be Research Findings Resource Citation Information Researched Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions Describe how the company differentiates its product and positions its brand, Describe a consumer buying behavior model for this company and brand. Describe the product mix. Describe the product lines. Describe the service processes. 2019. Grand Canyon University. All Rights Reserved