Marketing Plan Analysis and Presentation: Part 2 Research Template

Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the Research Summary section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs.

The Company you are to be researching is Facebook Inc.

Information to be Researched	Research Findings	Resource Citation Information
Describe the customer segments and target markets.
Describe characteristics of the target markets that will affect product/service and pricing decisions.
Describe how the company differentiates its product and positions its brand.
Describe a consumer buying behavior model for this company and brand.
Describe the product mix.
Describe the product lines.
Describe the service processes.
Discuss physical evidence of service, service scape, and ambiance.
Discuss the roles of company employees in service delivery.
Define the companys pricing objectives and discuss whether the objectives are profit- or sales-oriented.
Provide an example of current company pricing strategies.
Describe pricing tactics (discounts, etc.) that are used to drive short-term demand

Research Summary: In 250 words, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company's marketing objectives and business needs.

Thank You!

Part 2: Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources. Company Background: 1. Company name, vision, and mission. 2. Company marketing objectives. Consumer Behavior: 1. Describe the customer segments and target markets. 2. Describe characteristics of the target markets that will affect product/service and pricing decisions. 3. Describe how the company differentiates its product and positions its brand. 4. Describe a consumer buying behavior model for this company and brand. Product or service: 1. Describe the product mix. 2. Describe the product lines. 3. Describe the service processes. 4. Discuss physical evidence of service, service scape, and ambiance. 5. Discuss the roles of company employees in service delivery. Price: 1. Define the company's pricing objectives and discuss whether the objectives are profit- or sales-oriented. 2. Provide example of current company pricing strategies. 3. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand