Marketing Plan Analysis and Presentation: Part 3 - Research Template

Directions:Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional research to acquire information related toplace and promotionassociated with the company you selected. In the "Strategy Recommendation" section,recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.

Company to be researched: Walmart

Information to be Researched

Research Findings

Resource Citation Information

1.Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).

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2.Discuss possible channel conflicts.

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3.What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?

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4.What forms of media does the company use? Describe the media mix.

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5.Illustrate the messages the company currently uses.

Note:Include links to specific YouTube and social media site examples.

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Strategy Recommendation:Recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.