MARKETING PLAN ASSIGNMENT INSTRUCTIONS

OVERVIEW

In many organizations, the assignment and completion of projects are increasingly completed in

months or years. Technology, such as teleconferences, video$-$teleconferences, and computer

technology, has allowed organizations to reduce the costs of sending employees cross$-$country or

overseas. To succeed in this environment, you must adapt and react to changing business

dynamics in the marketplace. This assignment provides the experience to help you learn to

develop a dynamic marketing plan.

INSTRUCTIONS

You will consider a new product that does not exist and is not an iteration of an existing product.

The product does not have to be realistic $($e$.$g$.,$ a flying car$)$ but should be of interest to a specific

target market. Then, consider a Fortune $500$ company that might produce the product. Seek

approval from your instructor about the company$/$product chosen before you begin work. The

marketing plan has four assignments.

Assignments are due by the end of the respective module: week, as shown below:

Module $2$: Week $2$: Marketing Plan: Company Analysis Assignment

Module $4$: Week $4$: Marketing Plan: Situation Analysis Assignment

Module $6$: Week $6$: Marketing Plan: Marketing Strategies Analysis Assignment

Module $8$: Week $8$: Marketing Plan: Final Plan Assignment

The following instructions apply to each marketing plan assignment:

$1.$ Most marketing plan topics for each assignment are detailed in the text, although some

outside research may be necessary.

$2.$ The marketing plan outline and topics are adapted from the outline found in the text, with

each topic minimally addressed.

$3.$ Comprehensively address all topics in each assignment.

$4.$ The four marketing plan assignments are due by the end of alternating Modules $($e$.$g$.,$

Module $2,4,6,$ and $8).$

Note: It is suggested that you organize the marketing plan into the four $(4)$ assignments as shown

below.

Researching and Writing Your MP

While no minimum word count is required, comprehensive college$-$level writing is expected for

this project. Areas where students have had difficulty in the past include:

$$ Spelling and grammar.

$$ Omission of required topics or subject material.

$$ Referencing errors.

$$ Plagiarism.

$$ Failure to double space and indent paragraphs. MARKETING PLAN: COMPANY ANALYSIS

$1\mathrm{.}0$ Executive Summary $($due in Module $8)$

$2\mathrm{.}0$ Company Description

$3\mathrm{.}0$ Strategic Plan and Focus

$3\mathrm{.}1$ Mission

$3\mathrm{.}2$ Goals

$3\mathrm{.}3$ Core Competency

$3\mathrm{.}4$ Sustainable Competitive Advantage