MARKETING PLAN ASSIGNMENT INSTRUCTIONS

OVERVIEW

In many organizations, the assignment and completion of projects are increasingly completed in months or years. Technology, such as teleconferences, video$-$teleconferences, and computer technology, has allowed organizations to reduce the costs of sending employees cross$-$country or overseas. To succeed in this environment, you must adapt and react to changing business dynamics in the marketplace. This assignment provides the experience to help you learn to develop a dynamic marketing plan.

INSTRUCTIONS

You will consider a new product that does not exist and is not an iteration of an existing product. The product does not have to be realistic $($e$.$g$.,$ a flying car$)$ but should be of interest to a specific target market. Then, consider a Fortune $500$ company that might produce the product. Seek approval from your instructor about the company$/$product chosen before you begin work. The marketing plan has four assignments.

Assignments are due by the end of the respective module: week, as shown below:

Module $2$: Week $2$: Marketing Plan: Company Analysis Assignment

Module $4$: Week $4$: Marketing Plan: Situation Analysis Assignment

Module $6$: Week $6$: Marketing Plan: Marketing Strategies Analysis Assignment

Module $8$: Week $8$: Marketing Plan: Final Plan Assignment