Question: Marketing Plan Assignment InstructionsObjective:To develop a comprehensive marketing plan for a product or service of your choice. This plan should outline the market analysis, marketing
Marketing Plan Assignment InstructionsObjective:To develop a comprehensive marketing plan for a product or service of your choice. This plan should outline the market analysis, marketing strategy, and implementation details. You will also be required to present your marketing plan using PowerPoint to showcase your understanding of the marketing concepts and your ability to communicate marketing strategies effectively. Its group presentation and duration of the presentation is minutes. Along with the presentation, you mustsubmit the entire Marketing plan. For the presentation, make it concise and cover the presentation in minutes. Use PowerPoint for the presentation, and for the Marketing plan, you can choose either Word or PDF format. Assignment Components: Executive Summary: A brief overview of your marketing plan, including the main goals and recommendations. points Company Description: Information about the company offering the product or service, including its mission statement and primary objectives Market Analysis: points Market Description: Describe the market for your productservice including size, growth potential, and target customers. Competitive Analysis: Identify and analyze your main competitors. Discuss their strengths and weaknesses compared to your productservice SWOT Analysis: Identify the Strengths, Weaknesses, Opportunities, and Threats related to your productservice Marketing Strategy: Points ProductService Strategy: Describe your productservice and your strategy for product development or improvements. Pricing Strategy: Outline your pricing strategy and how it compares to competitors. DistributionPlace Strategy: Explain how your productservice will be distributed to customers. Promotion Strategy: Detail your promotional activities, including advertising, sales promotions, and public relations Implementation Plan: Discuss how you will implement your marketing strategy, including any specific timelines, responsibilities, and budget considerations. points Evaluation and Control: How will the success of your marketing plan be measured, and what control measures will be put in place? points Conclusion: Summarize the key points of your marketing plan and its expected impact on your productservices success. points Appendices: Include any additional charts, graphs, or detailed information referenced in your plan.Presentation: points Prepare a PowerPoint presentation summarizing your marketing plan. Your presentation should last minutes and cover the critical points of your plan. Each member must speak for an equal amount of time. Be prepared to answer questions and justify your strategies.
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