$$ This assignment will count for $30\%$ of your final mark in the module.

$$ Marketing involves finding the needs, wants and demands of the target audience, then bringing in the products or services, which suit them.

$$ A Marketing Strategy is a multipronged method of getting the message out to a specific target audience about an available product. This assignment is about developing a marketing plan for an actual or hypothetical product or service. The product or service must be targeted at students and$/$or local residents or groups. This can be completed working either alone or in a group of two.

ASSIGNMENT

$$ You will be required to choose a $$new$$ product or service in an existing product$/$service category. Existing brand names cannot be used. A brief description $($one page proposal$)$ of the particular product or service should be submitted for approval no later than Day Three of this module. This is an informal document and will not be graded.

$$ Create a marketing plan following the outline provided in Chapter $15,$ describing the existing situation including target market, company objectives and existing competitors in the marketplace. You will show the research and research necessary to create a marketing plan for the product or service you have chosen.