Marketing Plan Budget

Using a cost-benefit analysis tool, construct a budget for the marketing promotion plan of St. Anthony Medical Center. List marketing interventions and reflect line items and costs associated with each. Next, determine monetary and other potential benefits. Examine costs versus benefits over a time horizon of 13 years. Make a recommendation and support it with rationale.

Explain costs and benefits for each marketing communication channel intervention by using Plowman's cost-benefit analysis tool from this unit's studies, linked in Resources. Hint: Remember to identify costs and benefits. The total cost of the action plan cannot exceed $10,000 per year.