Marketing Plan Critique Individual Work For this assignment, you will be analyzing a marketing plan and reflecting on what youve been learning in marketing management. For this critique you can be as creative as youd like! Use drawings, charts, or even make a short presentation to explain your thoughts. I have included some questions at the bottom to get you to think critically and provide evidence and reasoning to support their answers. I am looking for a well-rounded critique of the marketing plan you choose to analyze. Once you've written your critique, go back and check for any spelling or grammar mistakes. Make sure your ideas are clear and easy to understand. Step 1 Go to the Module in Brightspace titled Marketing Plan Examples and Templates. You will choose one of the following Marketing Plans: Visit Baton Rouge Marketing Plan Step 2 Review the Marketing Plan. Take a close look at the marketing plan you chose. Read it carefully and pay attention to all the details. Step 3 Use what you know. Think about what you've learned about marketing management and developing marketing plans/campaigns to date. Are there any theories or best practices that come to mind as you read the plan? Step 4 Ask questions. If there's something you don't understand in your marketing plan, don't be afraid to ask for help. Step 5 Now it's time to share your thoughts. Write down what you like about the marketing plan and what you think could be improved. You should use the theories and best practices you learned in class to support your ideas. Below are some self-reflection and critical thinking questions that you can use to analyze and evaluate your chosen marketing plan. Audience Analysis: Who is the intended audience for this marketing plan? Do you think the plan effectively targets this audience? Why or why not? Clear Objectives: What are the main goals or objectives of this marketing plan? Are these goals specific and measurable, or are they too vague? Competitive Analysis: Does the marketing plan consider what competitors are doing? How does it differentiate the product or service from competitors? Marketing Strategies: What marketing strategies are used in the plan (e.g., advertising, social media, promotions)? Are these strategies appropriate for the product or service? Why or why not? Budget and Resources: Does the marketing plan outline a budget for its strategies? Are the allocated resources sufficient to achieve the goals? Timeline and Deadlines: Is there a clear timeline with deadlines for the marketing activities? Are the timelines realistic and achievable? Measurement and Metrics: How does the plan propose to measure the success of its marketing efforts? Are these measurement methods effective in assessing performance? Ethical Considerations: Are there any ethical concerns or potential issues with the marketing plan? Does it take into account social responsibility and ethical marketing practices? Creativity and Innovation: Does the marketing plan incorporate creative and innovative ideas? Can you suggest any creative approaches that could enhance the plan? Adaptability and Flexibility: Does the plan account for potential changes in the market or unforeseen challenges? How adaptable is it to changing circumstances? ROI (Return on Investment): Based on the plan's strategies and objectives, do you think it will provide a good return on investment? How could the plan improve its ROI potential? Overall Effectiveness: On a scale of 1 to 10, how effective do you think this marketing plan is? Why did you give it that rating? What are the plan's strengths, and what areas need improvement