Marketing Plan Developing a marketing plan is a key to success in PharmaSim and will serve as your firm's roadmap for making decisions each period. Your plan should apply to PharmaSim the marketing framework (5 C's, STP, and 4 P's) described in the Marketing Management Process section of the manual. Clearly state your current situation, include measurable objectives, and provide a marketing mix for achieving the objectives. Use the following outline to create a marketing plan for your firm. You may choose to address these in PowerPoint presentation format or in a maximum of three pages (one for each topic). 1. Situation Analysis 5 C's: Context, Competitors, Customers, Collaborators, and Company (internal and external analysis) 2. Marketing Strategy STP: Segmentation, Targeting, and Positioning (determine the value proposition) 3. Marketing Mix 4 P's: Product, Place, Price, Promotion (determine how to deliver value)