Marketing Plan for American Express

topic is to write a Marketing Plan for a major S&P 500Links to an external site. corporation. Assume that you have been recently hired by the company as their Chief Marketing Officer (CMO). What company? Well, for this term paper, you will be assigned a company from a random list. This will make sure that each student has a unique company to write about. You may or may not be familiar with that company, brand, or even line of business.

Sample marketing_plans & from Mplans/Palo Alto Software. How to develop an effective marketing strategy G, from Forbes Use these 5 steps to create a marketing plan B, from Entrepreneur Marketing Plan Guide G, from SCORE