Marketing Plan

General Explanation $($in one sentence$)$:

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What Should Be Included In This Section $($at least $3$ bullet points$)?$

Be sure to see the Action Steps in the margins of this section as well and look up anything that you do not understand. For example, if market segmentation is to be included in this section and you do not know what market segmentation is$,$ look it up so you have an understanding of it$.$

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Look at the textbook$$s example of the marketing plan section using the fake La Vida Lola. What are some specific things that make this a good example of the marketing plan section, as it relates to $$what should be included in this section,$$ identified above?

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Look at the textbook$$s example of the marketing plan section using the fake company La Vida Lola. What are some specific things that would enhance the marketing plan section, if anything? Be sure to relate your answer to $$what should be included in this section,$$ identified above.

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