Competitive Analysis

General Explanation $($in one sentence$)$:

The competitive analysis section should provide an analysis of the competitive landscape in which the company operates

What Should Be Included In This Section $($at least $3$ bullet points$)?$

Be sure to see the Action Steps in the margins of this section as well and look up anything that you do not understand. For example, if market segmentation is to be included in this section and you do not know what market segmentation is$,$ look it up so you have an understanding of it$.$

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Look at the textbook$$s example of the competitive analysis section using the fake company La Vida Lola. What are some specific things that make this a good example of the competitive analysis section, as it relates to $$what should be included in this section,$$ identified above?

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Look at the textbook$$s example of the competitive analysis section using the fake company La Vida Lola. What are some specific things that would enhance the competitive analysis section, if anything? Be sure to relate your answer to $$what should be included in this section,$$ identified above.

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