Marketing Plan$\_$Part $2$

Section $1$

$1.$ Will you hire an outside consultant for SWOT analysis?

Yes No

$2.$ Identify up to six strengths of your business offering $($no fewer than four$)$:

$3.$ List up to six keys to success:

$4.$ Describe competitive advantage of business offering:

$5.$ Identify up to six weaknesses of business offering:

$6.$ List up to four potential red flag issues $($no fewer than two$)$

$7.$ Identify up to six opportunities in your target market and with your business offering:

$8.$ Identify up to four threats to your business offering:

$9.$ List up to four potential threats that may become important in the future:

Section $2$

$1.$ Who are the key competitors in your industry? $($These are the specific companies that you would need to address competitively as they would be direct competition to you$).$

$2.$ Identify companies working in the same market as yours:

Section $3$

$1.$ How important and relevant will the internet be for your business? Consider e$-$commerce, social media, a website.

$2.$ What are some emerging technologies that could impact your business?

$3.$ Are there any laws or regulations that would need to be considered for your business?