Marketing Plan Part # 2, Student Instructions Part 2. Segmentation, Targeting and Positioning: Due Date February 17, Value 5% Part 2 of the Marketing Plan (after Course Instructor approval of the topic as noted in Part 1) is to focus on Market Segmentation, Targeting and Positioning. Groups may find it beneficial to also focus on the plus 5-C's (Company, Customer, Competition, Collaborators and Climate) and to utilize a PESTEL Analysis, Submissions for Part 2 are to include a: Title Page (proper APA format including the names of all authors) APA format (page numbers, double space, section headings, citations, etc.) References (working copy, which is subject to change) One student from each group is to upload Part 2 to Moodle on or before February 17th. Submissions without citations and/or references will receive a zero grade. Late submissions will result in a 5-point deduction from a groups Marketing Plan grade. Version Lean Canvas 05.02.2022 Designed for Designed by JOAT (JACK OF ALL TRADES) GROUP 4 Unique Value Proposition Unfair Advantage Problem Solution Purchases based on the season are a costly process Dampness creates a foul odor Frequent Washing lind drying spoil the material Create a unique and fashionable statement with dual-zone sodes which are easily accessible and are comfortable for all seasons and a perfect showcase for your love Customer Segments All age groups Men, Women, and Children) People with highly sensitive to Trend chasing Millennials Quality Existing Alternatives Channels Key Metrics High Level Concept Early Adopters Revenue Structure Cont Structure