Marketing Plan

This is where you present the reader with your new business' marketing strategies which will describe how you're going to get your goods and$/$or services to market and how you're going to persuade people to buy them.

In this section you will create a "Promotional Plan" in table format $$ refer to our lecture slides.

This section will include:

$\backslash$geoquad Annual sales goal $($ASG$)-$ this is identified in the Pricing and Sales Projections section

$\backslash$geoquad Your promotional objectives $($minimum of three$)$

$\backslash$geoquad The strategies you will use to achieve your promotional objectives $($minimum of two strategies for each objective$)$

$\backslash$geoquad The details or action steps required for each strategy

$\backslash$geoquad Your promotional budget broken down by strategy

$\backslash$geoquad An indication of how each strategy will be evaluated

Marking guide details:

Marketing Plan $($Individual Mark$)$

$\backslash$geoquad Promotional plan provided in table format $(4)$ Total Marks

$\backslash$geoquad Indicates annual sales goal $($should match ASG from Yearly projection table$)(2)30$

$\backslash$geoquad Provides a minimum of $3$ promotional objectives $(3)$

$\backslash$geoquad Provides a minimum of $2$ strategies for each promotional objective $(6)$

$\backslash$geoquad Outlines strategy details and$/$or action steps $(5)$

$\backslash$geoquad Provides a detailed promotional budget $(5)$

$\backslash$geoquad Provides an evaluation method for each strategy $(5)$