Marketing Principles chapter 9

we take a look at the second major marketing mix tool - PRICING. When firms are successful at creating customer value with the other marketing mix tools - product, place, promotion, they must capture that value by properly pricing products.

Review the 3 three major pricing strategies.

1) Which pricing strategy best fits with your follow a product project? Think about internal and external considerations that affect your pricing decisions.

2) Are there any additional pricing considerations and approaches that would have an effect on pricing for your project?