(Marketing Processes)

Q1. Based on the information above, document the marketing performance. answer , please follow these instructions:

Provide a general assessment of the advertising campaign for:

? Product (Tourism Package A and B)

? Promotion (Facebook and YouTube)

? Sales (Total revenue and conversion rate)

? Price of the Packages

? Possible ideas for the future

Leads Day Media Type Customer Generated Conversions Package sold Price Facebook 32 4 Package A 1000 YouTube Ads 26 Package B 1500 Facebook 35 4 Package A 1000 Facebook 35 4 Package A 1000 UIA YouTube Ads 30 3 Package B 1500 Facebook 24 3 Package A 1000 Facebook 31 4 Package A 1000 YouTube Ads 30 3 Package B 1500 Facebook 15 2 Package A 1000 10 Facebook 20 2 Package A 1000 11 YouTube Ads 40 4 Package A 1000 12 Facebook 27 3 Package A 1000 13 YouTube Ads 34 4 Package A 1000 14 Facebook 38 4 Package B 1500 15 Facebook 36 Package A 1000 16 YouTube Ads 27 3 Package A 1000 17 Facebook 23 3 Package A 1000 18 Facebook 31 4 Package B 1500 19 YouTube Ads 37 4 Package A 1000 20 Facebook 35 4 Package A 1000 21 Facebook 24 3 Package A 1000 22 YouTube Ads 25 3 Package B 1500 23 Facebook 29 3 Package A 1000 24 YouTube Ads 33 4 Package A 1000 25 Facebook 40 4 Package B 1500 26 YouTube Ads 31 4 Package A 1000 27 Facebook 24 3 Package B 1500 28 YouTube Ads 34 4 Package A 1000 29 Facebook 35 4 Package A 1000 30 YouTube Ads 32 4 Package B 1500 31 Facebook 36 4 Package A 1000Q6. Finally, as the manager of this project, you have been also given the final report for your team performance: Stage of Expected Actual Start date project Completion Completion Budget Actual Cost Date Research 18/07/2021 25/07/2021 30/07/2021 $1,500 $1,800 Planning 25/07/2021 8/08/2021 7/08/2021 $1,500 $1,500 Design of creative brief 8/08/2021 22/08/2021 27/08/2021 $5,000 $5,500 Approval of creative brief 22/08/2021 29/08/2021 1/09/2021 $500 $500 Execution of Advertising 29/08/2021 28/09/2021 1/10/2021 $ 25,000 $ 25,000 campaign Monitoring 29/08/2021 28/09/2021 1/10/2021 $5,000 $5,000 TOTAL 72 days 75 days $38,500 $39,300 Based on the information above, you have been requested to identify individual and team performance (for each role) and write an individual/team performance review to be given to your individual/team. Outline: a. Their performance and explain how you will support them for future projects. b. Ideas on how you can capitalise on those team members who overperformed