Question: ****marketing**** Question 1- To answer this question first you need to choose one brand that you will consider the focal point of your answers to

****marketing****

Question

1- To answer this question first you need to choose one brand that you will consider the focal point of your answers to question

2- kindly note that you are NOT ALLOWED to use any of the following brands to answer this question (Pepsi, Coca-Cola, iphone, Samsung galaxy, Mercedes Benz, BMW, Dell, Mcdonalds , Nike, and Nestle).

3- Start answering the question by stating the brand you choose to work with. If you were hired by your favourite brand to leverage the brand using a secondary brand element

1- Which secondary element will you chose? 2- Explain the secondary element you are choosing 3- Explain why the secondary element you chose is the most suitable element to leverage your brand equity

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