MARKETING QUESTION

Background Information:

Jenny Craigs current average consumer is in the 50-60 age range, and one of their core goals is to capture a slightly younger target in the 40-50 range.

Question:

- Profile the 2+ target segment(s) Jenny Craig is aiming to attract: those in the 50-60 range, and those in the 40-50 range.

- Your profiles should include geo-demographics other than age, but should predominately focus on psychographics and behavioural insights.

- Indicate how each target segments aligns with the brands position and offering(s).

- Discuss the ways in which these targets may be similar to or different from each other, and/or from any other segments that the brand may have in mind for other types of consumers to the brand.

- Justify your profiles- For example, what evidence is there to support the psychographic values or interests you have outlined as being ones that this target will have? What makes those values/interests/etc important or valuable for the brand?

Note: Remember that these should be profitable targets which the brand realistically can aim to capture, so use evidence to defend your chosen targets.