MARKETING QUESTION - Question is in bold writing

Please only answer if sure and link back to Jenny Craig. I have asked this question before and all answers are wrong and talk about something else. This question is again, tailored to JENNY CRAIG.

BACKGROUND

Jenny Craigs current average consumer is in the 50-60 age range, and one of their core goals is to capture a slightly younger target in the 40-50 range.

QUESTION

Make a critical judgment for how effective two different marketing messages/examples are at appealing to consumers and differentiating from competitors. Make sure to link back to Jenny Craig Program (diet).

Consider:

how effective are these ads at positively communicating the brands position and unique points of difference to its target audiences?

Is one communicating more effectively than the other?

Are they reaching different target audiences? What is your evidence for that?

Is the position being communicated well through the messaging? Are they using their messaging to highlight their strongest benefits?

Are they communicating what their target consumers actually care about?