Question: marketing question Chapter 1 SA1. Identify, define/explain the 4 characteristics of services and the additional characteristic of simultaneous production and consumption. Include an example (with
marketing question
Chapter 1 SA1. Identify, define/explain the 4 characteristics of services and the additional characteristic of simultaneous production and consumption. Include an example (with brief explanation) of a service you are familiar with to illustrate each of the 5 characteristics. E1. Identify, define and briefly explain the 7 Ps of Services Marketing / Extended Marketing Mix for services. Using this class, give an example of each component. Be sure to discuss the 3 additional components in greater detail as they are "new" to you
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