Question: Identify, define/explain the 4 characteristics of services and the additional characteristic of simultaneous production and consumption. Include an example (with brief explanation) of a

Identify, define/explain the 4 characteristics of services and the additional characteristic of

Identify, define/explain the 4 characteristics of services and the additional characteristic of simultaneous production and consumption. Include an example (with brief explanation) of a service you are familiar with to illustrate each of the 5 characteristics. E1. Identify, define and briefly explain the 7 Ps of Services Marketing/Extended Marketing Mix for services. Using this class, give an example of each component. Be sure to discuss the 3 additional components in greater detail as they are "new" to you.

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Characteristics of Services 1 Intangibility Services lack physical form and cannot be touched or felt before they are experienced Example Education services provided by a university Students enroll in ... View full answer

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