Question: marketing question Chapter 3 SA3. Identify and define the five levels of customer expectations? What is the Zone of Tolerance and why is it important
Chapter 3 SA3. Identify and define the five levels of customer expectations? What is the Zone of Tolerance and why is it important for service providers to consider customers' zone of tolerance? E3. The authors discuss the Factors that Influence Customer Expectation. Identify and briefly explain each of the individual factors. Based on your experience, which factors are MOST IMPORTANT to you / your expectations and why
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