Question: Marketing question. Q1- Think back the Budweiser case. Explain the difference between a push and pull oriented communications approach. The use of influencers and social

Marketing question.

Q1- Think back the Budweiser case. Explain the difference between a push and pull oriented communications approach. The use of influencers and social media platforms are consistent with which approach? Explain.

Q2- Think back to the Abercrombie & Fitch case. Explain its distribution strategy (at the time of the case) in both the American and International markets.

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