Question: Marketing Question: What would explain the differences between B2B and B2C objectives for the use of social publishing for the highlighted categories? Give an explanation

Marketing Question:

What would explain the differences between B2B and B2C objectives for the use of social publishing for the highlighted categories?

Give an explanation for each of the five highlighted categories.

Lead Generation 70%

Customer Retention/Loyalty 63%

Building an audience via subscription growth 45%

Lead nurturing 68%

Build credibility/trust 75%

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