Question: Marketing questions: n Question 11 2 pts When developing a strategic plan, firms often start with an end in mind. This keeps them focused and

Marketing questions:

n Question 11 2 pts When developing a strategic plan, firms often "start with an end in mind". This keeps them focused and moving in right the direction. To that end, firms write ain) defining their purpose and what they want to accomplish. O portfolio summary product statement mission statement value objective opinion Question 12 2 pts What do we call the collection of products and services offered by a company? Investment in diversity bundle inventory business portfolio departments Question 8 2 pts Professor Thomas finally has the money to buy the Mercedes Benz she has wanted for the last ten years. Her "want" now has become a pitch necessity demand O need satisifer Question 9 2 pts The real value of marketing research is that when done right, it can be used to make better dechions impress the CEO O target advertisements O price effectively satisfy shareholders

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