Marketing Questions - Please answer within 10 minutes ( ANSWER ALL OR NONE THANK YOU )

1. Which of the following would improve a companys chances of being certified as a B corporation?

a.Hire local suppliers in each area of operation

b.Measure the waste produced by the companys operations and create a plan to significantly reduce it over the next 10 years

c.Ensure their wages provide a reasonable standard of living for their employees

d.All of these would contribute positively to B corp certification

2. Under which circumstances would a company most benefit from including a channel partner?

a.When the partner can add value to the target consumer at a similar cost to the company doing it internally

b.When the partner can add more value to the target consumer than it costs the company to include them

c.When the value added by the partner is less than the cost of including them

d.When the target consumer rarely uses the services the channel partner provides

3. Power Drink LLCs pricing strategy is to charge the same as the average of its top competitors. What is a disadvantage of this approach?

a.It does not maximize profitability

b.It is unethical

c.It does not take consumers perception of value into account

d.Its boring

4. Palace Hotels are known for offering expensive, high-quality accommodations and excellent customer service. Palace wants to launch a new line of value-priced hotels that retain their excellent standards of customer service. Which brand structure best supports this goal?

a.Endorsed (i.e. VALUE CHAIN by Palace)

b.Masterbrand (i.e. also call the new hotels Palace Hotels)

c.Individual (i.e. VALUE CHAIN with no association to the Palace brand)

d.Unbranded: (i.e. call each hotel in the chain by a unique name)

5. Which of the following businesses would benefit most from using personal selling as their primary method of promotion?

a.An energy drink company

b.A manufacturer of commercial airplanes

c.A designer fashion brand

d.A chewing gum brand