Answer the following Multiple-Choice Questions Note: Negative marking is not applicable to these multiple-choice questions. Please answer the 10 questions in your examination answer book. Write the question number (1.11.10) in your answer book and the correct letter (AD) next to the corresponding question number. For example: 1.11.2AB 1.1 CIMA's Code of Ethics for professional accountants is centred upon which of the following? A. A framework of fundamental principles. B. A framework of strict rules. C. A scale of penalties for non-compliance. D. Sustainability of strict rules. 1.2 Internal marketing focuses on... A. Reducing expenditure on advertising. B. Increasing competitor awareness. C. Reducing expenditure on advertising. D. Promoting company's products to employees in order to increase sales. (1) 1.3 When called upon for strategic advice, the management accountant has to produce reports for the work done. Which one of the statements below is consistent with the role of a strategic management accountant? A. The focus is on the production of the company's financial statements. B. The focus is on provision of information about the company's internal controls. C. The provision of information that is forward looking and strategic. D. The provision of information that will improve brand awareness. 1.4 Kaizen is a quality management method based on which of the following principles? A. Application of statistics to quality control. B. Continuous improvement. C. Development of near-perfect products