marketing questions.

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14. A movement started when consumers sought to obtain a greater say in the quality of the products they buy and the information thoy receive from sellers is called: a) societal concept b) consumerism d) Freedom of Information e) Consumer Rights Movement c) marketing concept 15. Which of the following groups utilize marketing? a) professionals such as doctors or c) non-profit organizations lawyers b) major corporations d) politicians e) all of the above 16. Which of the following is NOT marketed? a) submarines d) none of these can be marketed b) equal rights for women e) all of these can be marketed c) sewer cleaning service 17. Organizational buyers are most accerately deseribed as: a) buyers of high cost items b) buyers of household items c) manufacturers, retailers, or govemment agencies boying for their own use or resale d) any individual or group making a purchase worth over $100,000 e) any man, woman, or child who uses goods purchased for a housetold 18. Which of the following statements represents form utility? a) a new motor oil comes equipped with a disposable poering spoit b) stamp vending machines are located in drug stores c) a service station has a 24 hr ice machise available for use even when the station is: closed d) a waterbed company uses financing six months same as cush c) A gourmet shop offers a home delivery service 19. A university offers business courses for a specific tazket markes: peoplo who are 14. A movement started when consumers sought to obtain a greater say in the quality of the products they buy and the information thoy receive from sellers is called: a) societal concept b) consumerism d) Freedom of Information e) Consumer Rights Movement c) marketing concept 15. Which of the following groups utilize marketing? a) professionals such as doctors or c) non-profit organizations lawyers b) major corporations d) politicians e) all of the above 16. Which of the following is NOT marketed? a) submarines d) none of these can be marketed b) equal rights for women e) all of these can be marketed c) sewer cleaning service 17. Organizational buyers are most accerately deseribed as: a) buyers of high cost items b) buyers of household items c) manufacturers, retailers, or govemment agencies boying for their own use or resale d) any individual or group making a purchase worth over $100,000 e) any man, woman, or child who uses goods purchased for a housetold 18. Which of the following statements represents form utility? a) a new motor oil comes equipped with a disposable poering spoit b) stamp vending machines are located in drug stores c) a service station has a 24 hr ice machise available for use even when the station is: closed d) a waterbed company uses financing six months same as cush c) A gourmet shop offers a home delivery service 19. A university offers business courses for a specific tazket markes: peoplo who are 19. A univenity offers businets courves for a specific target markt: people who are eurrectly working who want to take refresher councs or work tow and further degret. Which of the following would be the most effective way lo communicale with the target market, bearing in mind that commueication mast be both sffective and economical? a) pet announcements on campus bulietin bearts b) distribute promotional materials during clastes c) advertise on Autional television d) advertise on local top-40 radio ahown e) adverise in the local newsapet 20. If a firm has a cuttomer orientation and follows the marketing concept, when a customer hat a complaint sboet a firmiy marketing activity, the firm should: a) Do as the customer asks, wince the objective is to mazinase consumer alisfaction. b) Ignore the consumer's requtu, sinee the objective is to masimite profit. c) Quantify the effects on profit of agreting or disageeing with the consuane? d) Do as the custoener asks and make the ame offer to other cussomers in a simaiar. situation since the objective is to maximile conbumer satisfaction. e) Jedge the complaint in an attempe to balance individual satisfaction and other. consumer intereses with the firmis goals such as profit 2]. The three maia areas of the strategic management procest are called: a) fescarch and development, A financial planning 25. A toothbrush manufacturer sells several lines of toothbrushes. One line is for small children, one line is for people with gum problems, and one is for people who wear dentures. This is an example of: a) organizational strengths d) distinctive competency b) market programming e) diversification c) market segmentation 26. Which market-product strategies do NOT require product changes? a) market development and market penetration b) market development and diverification c) market penetration and product development d) diversification and market penetration e) diversification and product development 27. Which market-product strategy is demonstrated by the following statement? "A company specializing in frozen foods decides to produce and market a line of automobile accessories." a) market penetration d) diversification b) market development c) insanity c) product development 28. Which of the following statements reflects both of the key elements in developing a marketing strategy? a) buy 30 spots of prime time coverage b) emphasize the simplicity of our model compared to the competitor's through a nadio campaign c) design a sample ad d) hire six new sales representatives for the Western regional office c) all of the above