Question: Marketing related question Q. Using the information from the case, compare rational choice vs. norm-directed behavior. Which one would you use to promote Nissan LEAF?

Marketing related question

Q. Using the information from the case, compare rational choice vs. norm-directed behavior. Which one would you use to promote Nissan LEAF? Why?

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Adapted from Bobeth, S. and Kastner, I., 2020. Buying an electric car: A rational choice or a norm-directed behavior?. Transportation Research Part F: Traffic Psychology and Behaviour, 73, pp.236-258.

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