MARKETING RESEARCH $(25\%)$

Question

As a Marketing Manager in one company in Malaysia $($any company in Malaysia of you choose$),$ the CEO of company ask you to prepare a marketing development report for a New Product or Services to be produce by your company in order to compete in current market situation.

Prior to the designing and launching of the new product or services, you have to conduct a Marketing Research to identify the feasibility of market the new product or services. The marketing research report should consist of critical analysis on Market Segmentation, and Target Market strategies that you want to come out.

You are required to provide relevant justifications for the selected marketing strategies.

Marketing Research report should include:

$1.$ Introduction $-$ background of the company $($company history$)$ and new product or service design $($description of the new product or service$).$

$2.$ Market Segmentation analysis for the new product or service design $($geographical$,$ demographic, behavioral and psychological segmentation analysis$)$ and justifications.

$3.$ Target Market strategies $-$ types of targeting strategies and justifications

$4.$ Future Recommendation $$ in related to marketing mix elements