marketing research course:

1. Multiple choice 1) Which statement is not true about research design? A. Research design specifies the measurement and scaling procedures. B. Research design is a framework for conducting the marketing research project. C. Research design is undertaken before developing the approach to the problem. D. Research design is undertaken after the marketing research problem is defined. 2) Exploratory research is used in all of the following cases except A. when you must define the problem more precisely B. when you must identify relevant courses of action C. when you must gain additional insights before an approach can be developed D. selecting the course of action to take in a given situation 3) is the error due to the particular sample selected being an imperfect representation of the population of interest. It may be defined as the variation between the true mean value for the sample and the true mean value of the population. A. Non-response error B. Random sampling error C. Response error D. Non-sampling error 4) Which of the following is not a budgeting and scheduling approach for managing a project? A. graphical evaluation and review technique (GERT) B. program evaluation and review technique (PERT) C. critical evaluation and review technique (CERT) D. critical path method (CPM) 5) Which of the following is not a consideration when making the decision to conduct marketing research? A) the resources available to implement the research findings B) the consumer's attitude toward research C) the costs versus the benefits of research D) the resources available to conduct the research 6) is research designed to assist the decision maker in determining, evaluating, and selecting the best course of action to take in a given situation. A. Conclusive research B. Complex research C. Exploratory research D. Problem-identification research