Question: Marketing research is a systematic process. It involves the process of gathering, recording, and analyzing data related to products and services. Identify three real life
Marketing research is a systematic process. It involves the process of gathering, recording, and analyzing data related to products and services. Identify three real life examples of marketing research that you have observed. Which of these three examples do you feel is the most effective?
(An example might be a group of people handing out questionnaires in the mall.)
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