marketing

Section 2: Short discussions SIXTY POINTS (twenty points each) Please answer all of the following questions. 1. Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Argue for or against a standardized strategy for the diaper campaign (10 points for, 10 points against). 150-200 words 2. Explain how hotels strategy faces at the same time pressures for cost reduction and pressures for local responsiveness (10 points pressure for cost, 10 points pressure for local responsiveness). 150-200 words 3. Examine four benefits of regional integration applied to the European Union. Make sure you associate an example for each benefit. (5 points per benefit). 150